CTAM Summit ’07 Schedule of Sessions

Monday, July 23

9:30 a.m. – 6:30 p.m.
CTAM Press Office   
Room 208AB

9:30 a.m. – 11:00 a.m.
Harrah’s Entertainment Case Study – Discussion Group
Room 159A

9:30 a.m. – 6:30 p.m.
Registration Desk Open   
Hall D

10:30 a.m. – 12:00 p.m.   
Harrah’s Entertainment Case Study – Discussion Group
Room 159B

11:30 a.m. – 1:30 p.m.
TV Week Luncheon   
Room 206

12:00 p.m. – 5:00 p.m.
Registration Desk Refreshments
Hall D

1:00 p.m. – 2:30 p.m.
Harrah’s Entertainment Case Study – Discussion Group
Room 159A

2:00 p.m. – 5:00 p.m.
Ice Cream/ Beverage Cart
Hall D

2:00 p.m. – 5:00 p.m.
Summit Central Open   
Hall D

2:30 p.m. – 3:30 p.m.
Learning From Failures
Room 204C

2:30 p.m – 3:30 p.m.
Marketing New Technology Products
Room 150A
Get some key tips on how to overcome confusion and intimidation to speed up the adoption of new technologies among everyday consumers.
Speakers: Matt MacDonell, SVP, brand planning director, Doner Advertising   
Lisa Nardone, EVP, account management firector, Doner Advertising   
     
2:30 p.m. – 3:30 p.m.
On Demand & ITV Successes (corporate fund member only session)   
Room 204A
This workshop offers both an overview of current on demand and ITV high-profile initiatives, and a discussion of near-term opportunities and competitive threats to cable companies and programmers.
Speakers:  Bob G. Benya, SVP, VOD, Time Warner Cable
David Preisman, VP, interactive television, Showtime Networks

2:30 p.m. – 3:30 p.m.
Protecting your Brand in User-Generated  Spheres   
Room 204B
This session will address how companies can alter their marketing and communications to effectively engage consumers in building – rather than tearing down – hard-earned brands.
Speakers: Sean A. Riley, SVP, affiliate sales, Fox Cable Networks
Eric Schwartzman, managing director, Schwartzman & Associates
Anthony Surratt, executive director, Public Relations, Cox Communications

2:30 p.m. – 3:30 p.m.
Relationship Marketing — In Full Color
Room 159B
How do marketers of all stripes stay on top of multicultural ideas, trends and sensitivities to stay ahead of the competition?
Speakers: Angela Cannon, director of affiliate marketing, Gospel Music Channel
Valerie J. Green, VP, multicultural marketing, Cablevision Systems
George Lima, director of field marketing & local ad sales, TV One
Adrion Porter, director, market development, HBO

2:30 p.m. – 3:30 p.m.
The New Competitive Environment for Cable Companies (corporate fund MSO only session)
Room 209B
Get a glimpse of AT&T’s and Verizon’s marketing, messaging and customer strategies as industry leaders and MSO panelists discuss their observations and firsthand experiences.
Speakers: David Andreski, VP, sales and marketing, Central division, Charter Communications
Bruce Leichtman, president & principal analyst, Leichtman Research Group
Joe P. Leonard, VP, marketing & advertising, Cablevision Systems
George Lima, director of field marketing & local ad sales, TV One
Corky S. Roth, VP, marketing & new product development, Time Warner Cable   

2:30 p.m. – 3:30 p.m.
Trigger-Based Marketing Solutions (corporate fund MSO only session)
Room 159A
Learn to analyze purchasing behavior in order to target your customers with the most relevant products and retention tactics when they are the most primed to make a purchasing decision.
Speakers: Christopher Stephen Daly, VP/CMO, Atlantic Broadband
Robert Ladd, senior director of marketing, Charter Communications
Steve Morse, general manager, cable practice, Click Tactics

2:30 p.m. – 3:30 p.m.
Using Research and Polling for Programming Decisions    
Room 209A
This highly interactive, best practices session will expose you to a wide variety of effective quantitative and qualitative research techniques that provide valuable insight into former, current and potential viewer behavior.
Speaker: Jodi Gusek, SVP, corporate research, Gemstar-TV Guide International   

2:30 p.m. – 3:30 p.m.
Web-Based Video Search    
Room 150B
Speakers: Gary Baker, CEO, ClipBlast!   
Dr. Adam Beguelin, VP, AOL Video and CTO/founder, Truveo
Leslie Ellis, senior technology adviser, CTAM

4:00 p.m. – 4:45 p.m.
New and International Member Reception   
Hall D

5:00 p.m. – 6:30 p.m.
Mark Awards Presentation
Hall D
Hosted by John Salley, Best Damn Sports Show Period
   
6:30 p.m. – 7:30 p.m.
Mark Awards Gallery Opening and Reception
Hall D

Tuesday, July 24

7:30 AM – 9:00 AM
Harrah’s Entertainment Case Study — Discussion Group
Room 159A

7:30 a.m. – 5:30 p.m.
Registration   
Hall D

8:00 a.m. – 9:00 a.m.
Summit Central Open   
Hall D

8:00 a.m. – 9:00 a.m.
Tuesday Morning Coffee   
Hall D

9:00 a.m. – 10:30 a.m.
General Session: Jeff Bewkes
Hall D
Co-chair presenters: Sam Howe, EVP & chief marketing officer, Time Warner Cable
Wonya Y. Lucas, EVP/GM, The Weather Channel Networks
Speakers: Kyle McSlarrow, president & CEO, NCTA
Jeff Bewkes, president and COO, Time Warner
Interviewer: Soledad O’Brien, anchor and special correspondent, CNN

10:30 a.m. – 11:00 a.m.
Summit Central Open   
Hall D

10:30 a.m. – 11:00 a.m.
Tuesday a.m. Break   
Hall D

11:00 a.m. – 12:30 p.m.
A Peek at Tomorrow’s Consumer
Room 151AB
This session will examine emerging demographic and psychographic trends on how customers are adapting to new technologies.
Speakers: Francoise Bourdonnec, director, domestic, designs and technologies research, Intel Corp.
Michael C. Lee, chief strategy officer, Rogers Communications
Alan Wurtzel, president, research & media development, NBC
   
11:00 a.m. – 12:30 p.m.
Harvard Business School Case on Harrah’s Relationship Marketing   
Room 152AB
Dig deep into relationship marketing with a two-part examination of Harrah’s Entertainment.
Speakers: Rajiv Lal, Stanley Roth, Sr. professor of retailing, Harvard Business School
Carlos Baez, account director, affiliate sales & marketing, Southeast region, AETN
John Baghdassarian, VP, Western region, AmericanLife TV Network
Charlie Barnes, VP, product development, Insight Communications
Genia Edelman, SVP/national accounts, Gospel Music Channel
Peter A. Grewar, director, Internet marketing, Armstrong Group
Colleen A. Langner, VP, marketing & sales, Cox Communications
Ronnie Maynard, marketing director Southeast division, Cable One
David Purdy, VP & GM, television, Rogers Cable

11:00 a.m. – 12:30 p.m.
Making the Multi-Platform Business Work
Room 207AB
Now that linear video distribution is just one of the many platforms content moves through, the relationships between networks and cable companies are changing. Join leading marketers to discuss how the rules are being laid so that everyone wins.
Speakers: Cathy Fogler, VP,video programming & product management, Charter Communications
Mary G. Murano, president/distribution, Oxygen Media
David C. Preschlack, SVP, affiliate sales and group marketing, Disney and ESPN Media Networks
Melinda C. Witmer, SVP and chief programming officer, Time Warner Cable
Moderator: Dan Brenner, SVP, law and regulatory policy, NCTA

11:00 a.m. – 12:30 p.m.
One Brand, Many Platforms
Room 202AB
Learn how these innovators communicate, make decisions, produce and market content that users love.
Speakers: Kevin Aratari, managing director, head of broadcast marketing, m0cean
Stephanie Gibbons, EVP, marketing & on-air promotion, FX Networks
Katie Lacey, SVP, marketing, ESPN
Ivano Leoncavallo, managing director & executive producer, CA Square
   
12:30 p.m. – 1:30 p.m.
Lunch
Hall D

12:30 p.m. – 2:30 p.m.
Summit Central Open   
Hall D

2:30 p.m. – 3:30 p.m.
Advanced Advertising Opportunities   
Room 207AB
Explore cross-platform strategies and the opportunities offered by new applications.
Speakers: Chris Curtin, VP of marketing, global new media and technology, Disney Parks & Resorts
Barry Frey, SVP of advanced platform sales, Cablevision
Joan H. Gillman, president, Time Warner Cable Media Sales   
Chris Pizzurro, VP, digital integration, Turner Entertainment

2:30 p.m. – 3:30 p.m.
Brandjam with Marc Gobe   
Room 151AB
Marc Gobe, author of Brandjam: Humanizing Brands Through Emotional Design will share the inspiration and intrigue of how brands develop powerful emotional personalities.
Speaker: Marc Gobe, CEO, Desgrippes Gobe Group   
Host: John Barker, president, DZP Marketing Communications

2:30 p.m. – 3:30 p.m.
Broadband Video for Cable Companies (corporate fund member-only session)   
Room 204A
Take a look at the possibilities for IP connections into the living room, and explore the responses to over-the-top and end-around services.
Speakers: Nyla Ahmad, senior director, strategic partners, Rogers Communications
Ian Blaine, CEO, the Platform
Elizabeth Schimel, SVP, content development, Comcast

2:30 p.m. – 3:30 p.m.
Ethnic Marketing — An Actionable Segmentation Approach to the Multicultural Marketplace   
Room 209C
Learn about the most effective techniques for segmentation, agency management and more.
Speakers: Valerie J. Green, VP, multi-cultural marketing, Cablevision
Lucinda C. Martinez Desir, VP, market development, HBO

2:30 p.m. – 3:30 p.m.
How Gaming Will Affect Media and Marketing
Room 152AB
Take a close look at the effects interactive multiplayer games will have on the industry.
Speaker: Jane McGonigal, senior researcher, Institute for the Future

2:30 p.m. – 3:30 p.m.
Maximizing Cross-Channel Advertising
Room 150B
Find out how delivering relevant messages can be leveraged while maximizing the efficiency of your media inventory.
Speaker: Walt Horstman, VP, channel development, Visible World

2:30 p.m. – 3:30 p.m.
Mobile Entertainment Solutions (corporate fund MSO only)   
Room 204B
Examine some of the mobile products, services and technologies with the potential to make the most immediate impact on cable companies and programmers.

2:30 p.m. – 3:30 p.m.
Advanced TV Navigation    (corporate fund member-only session)
Room 150A
This workshop provides a look into what’s new and what’s next with MSO-developed guides.
Speakers: Bonnie Cleaver, senior director, user experience GuideWorks, Comcast Video Rich Navigation
Grace Egan, senior director, engineering product management, Time Warner Cable
Gerard Kunkel, SVP, user experience GuideWorks, Comcast Video Rich Navigation
Kristi Kramersmeier, senior director, new product development, Advance/Newhouse
   
2:30 p.m. – 3:30 p.m.
The Value of User-Generated Content
Room 159A
All the world is becoming a database, challenging publishers and clients to define the quality of their content in a much more user-oriented context than ever before.
Speaker: Hope Fulgham, CEO, Piazza Advertising

3:30 p.m. – 4:00 p.m.
Summit Central Open   
Hall D

3:30 p.m. – 4:00 p.m.
Tuesday p.m. Break   
Hall D

4:00 p.m. – 5:30 p.m.
General Session
Speakers: Joe Rooney, chief marketing officer, Cox Communications
Jennifer Dorian, SVP, strategy and brand development, Tuner Entertainment Networks
Page Murray, SVP, marketing support, Comcast
Shari Swan, founder and CEO, Streative Branding
Steve Hayden, vice chairman, Ogilvy & Mather Worldwide

5:30 p.m. – 6:30 p.m.
Chairman’s Reception
Hall D Concourse

Wednesday, July 25

8:00 a.m. – 4:15 p.m.
Registration
Hall D

8:00 a.m. – 9:00 a.m.
Summit Central Open
Hall D

8:00 a.m. – 9:00 a.m.
Wednesday Morning Coffee
Hall D

9:00 a.m. – 10:00 a.m.
General Session
Speakers: Gary Loveman     chairman, CEO and president, Harrah’s Entertainment, keynote
Dave  Watson, EVP, operations, Comcast, Chairman’s Award Winner
Joe Rooney, chief marketing officer, Cox Communications, Inc.
Gary T. McCollum, VP and region manager, Cox Communications
   
10:00 a.m. – 10:30 a.m.
Summit Central Open
Hall D

10:00 a.m. – 10:30 a.m.
Wednesday a.m. Break
Hall D

10:30 a.m. – 11:15 a.m.
General Session
Phil Schoonover, chairman, president and CEO, Circuit City Stores, keynote
Duane C. Dick, senior partner, Sand Cherry Associates

11:15 a.m. – 11:45 a.m.
Summit Central Open   
Hall D

11:15 a.m. – 11:45 a.m.
Wednesday 2nd a.m. Break   
Hall D

11:45 a.m. – 12:30 p.m.
"All Brands Rise" with Affiliate and Collaborative Marketing
Room 159B
This roundtable will give network affiliate marketing and sales executives, along with cable marketing and communications pros, a chance to hear each other out on what works, what’s missing and what’s next—so all brands will benefit. Produced by the Agency Council.
Facilitator: Dennis Franczak, president & CEO, FUSEideas
   
11:45 a.m. – 12:30 p.m.
The Digital Transition: Get Up to Speed (corporate fund members only)   
Room 158A
Get an update on industry plans and communications strategies for 2009. Find out how both cable companies and networks can benefit from the transition.
Speakers: Robert C. Stoddard, SVP, communications & public affairs, NCTA
Anthony Wilhelm, director, consumer education & public information, National Telecommunications and Information Administration
   
11:45 a.m. – 12:30 p.m.
Driving Customer Retention and Loyalty
Room 152AB
Top cable marketing execs talk about best practices that can be built into your relationship strategies.
Speakers: Bernadette S. Aulestia, SVP, affiliate marketing and product management, HBO
Bob G. Benya, SVP, VOD, Time Warner Cable
Peter Clifford, SVP, distribution and affiliate marketing, World Wrestling Entertainment
Gemma E. Toner, SVP, marketing & business, Cablevision Systems
Jonathan R. Gorchow, VP & GM,    CN8, The Comcast Network

11:45 a.m.- – 12:30 p.m.
Home Networking
Room 204A
Take a look at solutions for both wired and wireless networks that reach across all three screens.
Speakers: David Waks, co-founder, BroadbandHomeCentral
Sandy Teger, co-founder, BroadbandHomeCentral   
   
11:45 a.m. – 12:30 p.m.
Insight Communications: The Story of Their Extraordinary Transformation (corporate fund members only)   
Room 151AB
Speaker: Dinni Jain, president & COO, Insight Communications

11:45 a.m. – 12:30 p.m.
Interactive Gaming   
Room 160
Share your ideas and questions with gaming expert Jane McGonigal.
Speaker: Jane McGonigal, director, Institute for the Future   
   
11:45 a.m.- – 12:30 p.m.
Product Integration/Product Placement
Room 209A
How much product integration will work for the customer? What is the economic model? How will results be measured?
Speaker: John Zamoiski, co-CEO, NMA Entertainment & Marketing   
   
11:45 a.m. –  12:30 p.m.
Relevancy: The New World of Personalized Marketing   
Room 204B
Discover how to use technology to maximize the lifetime value of your customers, and how to measure your success.
Speakers: Gary Hawkins, CEO, Hawkins Strategic, LLC
Sterling Hawkins, VP, Hawkins Strategic, LLC
   
11:45 a.m. – 12:30 p.m.
Rolling Out Multi-Platform Products
Room 159A
Investigate the operational and marketing challenges of carrying products across multiple platforms.
Speaker: Charlie Barnes, VP, product development, Insight Communications

11:45 a.m. – 12:30 p.m.
Sound as a Function of Brand
Room 204C
As marketers look to optimize print, TV, direct response and interactive, they often miss out entirely on one of the most powerful emerging marketing tools available: sonic branding.
Speaker: Joel Beckerman, founder/president, Man Made Music   
   
11:45 a.m. – 12:30 p.m.
Studies in Network Rebranding
Room 150B
The marketing and creative teams from two networks discuss their rebranding campaigns.
Speakers: Marvin A. Dorson, SVP, creative services, Hallmark Channels
Laura B. Masse, EVP, marketing, Hallmark Channels
Chris McCumber, SVP of marketing, USA Network
   
11:45 a.m. – 12:30 p.m.
The Marketer’s Guide to Connecting With Business Customers   
Room 209B
Get the basics behind the strategies and tactics that successfully reach business customers.
Speakers: Denisse Goldbarg, VP,    Time Warner Cable
Kathy T. Hickey, director, marketing-business services, Comcast

11:45 a.m. – 12:30 p.m.
Understanding Cable Technology  (corporate fund MSO-only session)   
Room 209C
These technology/business development leaders will brief MSO marketers on the technical advantages of cable’s platform and on the exciting new products in the pipeline.
Speakers: Nomi M. Bergman, EVP, strategy and development, Advance/Newhouse Communications
Arthur Orduña, SVP of policy & product, Advance/Newhouse Communications

12:30 p.m. – 1:30 p.m.   
Lunch   
Hall D

12:30 p.m. – 2:30 p.m.
Summit Central Open   
Hall D

2:30 p.m. – 3:45 p.m.
Brand Superstars Think Out Loud
Room 202AB
A look at the challenges and solutions of brand management, advertising, marketing and content development in today’s cluttered, budget-constrained, chaotic, people-powered world.
Speakers: Marvin O. Davis, SVP, marketing & sales, Comcast
Amy Friedman, VP, creative director, Noggin/Nickelodeon
Steve Koonin, presiden, Turner Entertainment Networks
Fred Seibert, president, Frederator Studios
Mark Tomizawa, president & CEO, Smash Advertising – One Good Egg
   
2:30 p.m. – 3:45 p.m.
Case Study in On Demand Marketing
Room 204C
Join the winners of the On Demand Marketing Case Study Competition, presented by Rentrak and Television Week, to learn the secrets behind their success.
   
2:30 p.m. – 3:45 p.m.
Marketing in a World Where Consumers Rule
Room 151AB
Explore the future of marketing in an environment where consumers will have infinite flexibility in entertainment and communications media.
Speakers: Tim Hanlon, SVP of ventures, Starcom Worldwide Chicago
Chris Moseley, SVP of marketing, The History Channel
Liz Hilton Segal, principal. McKinsey & Co.
Abbey Klaassen, digital editor, Advertising Age

2:30 p.m. – 3:30 p.m.
Managing MDUs (corporate fund MSO-only session)   
Room 159B
Discuss the latest legal rulings on MDU access and how they affect cable’s dealings with landlords and developers.
Speaker: Frank W. Lloyd, partner, Mintz Levin Cohn Ferris Glovsky & Popeo
   
2:30 p.m. – 3:45 p.m.
Programming Across Platforms
Room 207AB
Explore the role of cable in supporting multiple platforms, and whether they may pose a threat.
Speakers: Bruce Campbell, president, digital media, emerging networks, Discovery Communications
Albert H. Cheng, EVP, digital, Disney-ABC Television Group   
Doug Hurst, SVP/GM, nonlinear, Scripps Networks
George Kliavkoff, chief digital officer, NBC Universal
Lucy Goldenhersh, VP, distribution-new technologies, Lifetime Entertainment Services

2:30 p.m. – 3:45 p.m.
Relationship Marketing as a Strategy for Growth
Room 152AB
Key telecom and cable industry leaders discuss the role of relationship marketing and share their successes in building deeper customer relationships across multiple offerings.
Speakers: Sanjay Gupta, VP, base management, Sprint/Cable Industry Wireless Joint Venture
Gary Hawkins, CEO, Hawkins Strategic, LLC
Anthony J. Maldonado, VP, marketing acquisition & sciences, Cox Communications
Sharon Otterman, VP, media strategist, ESPN
Robert A. Quigley, EVP and chief marketing officer, Charter Communications
   
2:30 p.m. – 3:45 p.m.
The Digital Transition (corporate fund MSO-only session)
Room 159A
Learn how you can take the offensive to gain new digital and HD customers, and use the defensive approach to ensure that systems are proactive in preventing trouble calls and customer care calls.
Speaker: David Pugliese, VP, product management & marketing, Cox Communications
   
3:45 p.m. – 4:15 p.m.
Summit Central Open
Hall D

3:45 p.m. – 4:15 p.m.
Wednesday p.m. Refreshments
Hall D

4:15 p.m. – 4:45 p.m.
General Session

4:45 p.m. – 5:30 p.m.
Closing Panel
Panelists: George W. Bodenheimer, president, ESPN and ABC Sports, co-chairman, Disney Media Networks
Glenn A. Britt, president and CEO, Time Warner Cable
Mark Cuban, co-founder and chairman, HDNet    Panelist
Neil Smit, president & CEO, Charter Communications
Debora J. Wilson, president & CEO, The Weather Channel Companies   

5:30 p.m. – 6:30 p.m.
Closing Reception: Cable Contributes
Hall D Concourse