According to a study released by the Cable & Telecommunications Association for Marketing (CTAM), 79 percent of regular social networkers say they would be likely to watch a TV show based on a recommendation from a friend via a social networking site. With 33 percent of regular social networkers reporting they were made aware of a new TV show because of something they saw on a social networking site.

The CTAM Tracking Study, Wave 5, "Exploring Evolving Trends in Viewership," was conducted in collaboration with Nielsen from Nov. 30 to Dec 11, 2009, with a total of 1,500 respondents ages 18+ and 500 teens, ages 13-17.

The data shows the preference for the big screen and the love of programming are driving segments of the population to access TV/movie content via the Internet on the TV set so they can truly see what they want, the way they want it.  Of those who consume movies, programs and other content on their TV and via the Internet (10 percent) or video game consoles (11 percent), like Xbox360 or PS3, nearly two-thirds are male with an average age of 31 and 35, respectively. Roughly 40 percent of these viewers report watching more TV shows in the past six months on these devices.

Additionally 39 percent of those who do not currently connect their TVs to their computers are interested in doing so. CTAM will investigate the drivers behind these behaviors in a future study: "Life is a Stream: Understanding Consumers’ Viewership of Internet Video on TV."

The Daily

Subscribe

EBB is Off to the Races

With Wednesday the official launch of the Emergency Broadband Benefit program, there’s a lot of speculation on just how long the $3.2 billion dedicated to broadband discounts for low-income households will

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.