CTAM Notebook

Sunday is fun day for online viewing. Not only do sports properties see a spike in online activity, but Fancast svp Karin Gilford said that Sunday is the biggest day for her platform. She suggested that a lot of the Sun viewing comes from people playing catch-up on episodes they missed. — "I’m not sure we’ll remember YouTube in 10 years," John Zehr, ESPN svp digital media product dev said. During a CTAM panel, he suggested that YouTube will lose viewers as they migrate to quality content versus user-generated. But CBS Interactive svp Ken Lagana suggested no one count YouTube out yet as it accounts for about 85% of online viewing today. CBS became You Tube’s 1st content partner to stream full episodes on the platform. — CTAM Summit had 2214 attendees, down from last year’s 2700+. Next year’s show will be in Denver as part of the fall Cable Connection week. — Time Warner Cable evp Peter Stern continued his role as Glenn Britt‘s emissary on Web TV issue during a broadband leadership breakfast Mon at CTAM. Stern argued against offering programs for free online in an attempt to capture "the elusive 18-24-year-old males." The question is, he said, what business model ensures the funding and creation of great brands and great content? Stern’s answer is having customers "pay once" for content across multiple platforms. But former MTV hand and Next New Networks co-founder Fred Seibert disagreed, noting that great content and brands can and are being created in a free-content environment, ie at his company. With new paradigms in media, "new communities need specific, new brands," he said, including the niche video content found on the Web, the proverbial "dog on a surfboard." But Seibert said while media is undergoing "incredible adjustments…the cable model won’t go away."