Increasingly, cable MSOs are targeting the hospitality industry for revenue streams. A day after DISH launched its energy efficient in-room entertainment services, Cox announced its Hospitality WiFi will be available across its footprint later this summer, featuring integrated wireless network monitoring and guest troubleshooting and support.
With a standard WiFi solution across all markets, Cox seeks to offer a consistent WiFi experience using a direct connection from its national fiber backbone or HFC network. "A seamless wireless Internet experience is one of the most critical elements of a positive hotel stay," said Jeff Adelmann, vice president of product development and management for Cox Business. "We ensure a premium network experience so our hospitality customers can expect repeat business and positive reviews. That’s what they count on us for, and that’s what we deliver," he said.
The cable MSO has been offering business-grade WiFi in hotels in parts of its footprint for a few years, including some large hotels in Las Vegas. Currently, the company has 2,000 hospitality customers, serving more than 250,000 guests rooms with TV, Internet and voice services. In addition, Cox works with each hospitality customer to feature their brand on the customer splash page and will provide customized in-room materials to aid as guests log-in to the network. "We ensure ubiquitous coverage throughout the properties we work with, and guests can troubleshoot directly with us 24/7, so hotel staff can focus on running the hotel, not IT," Adelmann said.