Cox Digital Solutions, a CoxReps company, launched its first mobile offering, CDS Mobile, aimed at “connecting national brands to local audiences among quality local media and vertical content sites, in any market nationwide.”

"Mobile is a logical extension of our digital brand offering in the marketplace," comments CDS President Steve Shaw. "We invested in creating this new offering to serve the increasing numbers of our valuable local publishers who have a rapidly expanding mobile inventory base."

As such, CDS Mobile connects advertisers and agencies with local media sites and national vertical content sites through its partnership with newspaper, TV and radio sites.

“Additionally, CDS Mobile provides breadth in vertical content sites among more than 20 categories that are geo-targeted to match an advertiser’s specific target market,” company literature says. “The technology behind CDS Mobile enables advertisers to deliver highly targeted campaigns using: geo-fencing, latitude/longitude, radius, device, carrier and time of day.”  

"Mobile is exploding, and we are there to monetize these growing local audiences in the best, most efficient way possible," adds Leif Welch, general manager at CDS Mobile. "We are not just an average mobile provider. We are coming to the game with established partnerships in technology, data, and inventory that are going to position us to aggressively compete in the mobile advertising market."

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Comcast Remains Confident, Despite Long Road Ahead

Comcast leadership isn’t afraid to acknowledge the long and arduous path toward reaping the results of its adjusted go-to-market strategy, but in the initial stages, the company remains upbeat about the trends it’s identified so far.

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