CMO, National Geographic Channels

Monroe defines professional success as “doing your very best and getting the very best out of your team.” We’d say she’s succeeding with flying colors. She drove marketing campaigns that handed Nat Geo its all-time highest viewership this past year, including for scripted special “Killing Lincoln,” its highest rated show in NatGeo history. She also headed extensive qualitative research on the core audience, and then helped incorporate it into everything from programming to media strategies to marketing to the on-air look and feel. Under Monroe, the net’s ad sales integrations grew 400% in the past year, given her push to expand both breadth and depth of key marketing partnerships. What’s next? Launching the initial phase of a new branding campaign.

How do you define success in workplace?
Doing your very best and getting the very best out of your team.
 
Best trick for maintaining the personal-professional life balance?
Put my phone down every night for at least two hours to have dinner with my kids and put them to bed. 
 
Who would you want to switch jobs with for a month?

Matt Lauer. Always dreamed of anchoring the “Today” show. He gets to meet and talk with so many interesting people and I love to talk!

The Daily

Subscribe

Programming

Showtime is letting everyone sample the “Billions” Season 6 premiere, making the episode available for free on Showtime.com

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.