CMO, National Geographic Channels

Monroe defines professional success as “doing your very best and getting the very best out of your team.” We’d say she’s succeeding with flying colors. She drove marketing campaigns that handed Nat Geo its all-time highest viewership this past year, including for scripted special “Killing Lincoln,” its highest rated show in NatGeo history. She also headed extensive qualitative research on the core audience, and then helped incorporate it into everything from programming to media strategies to marketing to the on-air look and feel. Under Monroe, the net’s ad sales integrations grew 400% in the past year, given her push to expand both breadth and depth of key marketing partnerships. What’s next? Launching the initial phase of a new branding campaign.

How do you define success in workplace?
Doing your very best and getting the very best out of your team.
 
Best trick for maintaining the personal-professional life balance?
Put my phone down every night for at least two hours to have dinner with my kids and put them to bed. 
 
Who would you want to switch jobs with for a month?

Matt Lauer. Always dreamed of anchoring the “Today” show. He gets to meet and talk with so many interesting people and I love to talk!

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Discovery Reveals Streaming Service discovery+

Discovery has been teasing a streaming service for months, and on Wednesday the company finally lifted the curtains behind the upcoming discovery+.

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