Subscriber Xtension, a flexible solution designed for the business, technology and performance needs of operators and content owners deploying “TV Everywhere” initiatives, was unveiled earlier today by advanced video-streaming provider Conviva Inc.

"TV Everywhere allows content owners to extend the relationship they already have with subscribers onto digital platforms in a personalized way," said Conviva CEO Darren Feher. "To do that, it is critical that authentication and content access is seamless and secure and that every viewer has a high quality viewing experience on every size screen and from every type of network. Subscriber Xtension provides all the tools necessary to monitor each viewer and automatically optimize each and every stream in real time. It is the only subscriber-optimized way to accelerate a TV Everywhere deployment and leverage these brand expansion opportunities."

Subscriber Xtension combines Conviva Insights, Conviva Distribution Management Services and Conviva Experience Management Services with its Access Control Service (ACS), which handles authentication and viewer authorization from initial sign-in through high quality playback. This technology combo reportedly can protect the viewer from “experiencing interruptions that result in lost audience and engagement,” the company says, adding, “Subscriber Xtension helps manage the complexities of a TV Everywhere transition while giving content owners the perspective of each viewer in real time.”

HBO has been using Conviva’s solutions in its HBO GO offering.

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