Time Warner Cable has rolled out new ads in NYC this week touting customer-catering services such as Start Over, part of a message that pres/CEO Glenn Britt believes trumps competitors’ positioning. This focus on products and services that simplify life "creates emotional ties to consumers," he said, and is more effective than DirecTV‘s sports push and DISH‘s focus on pricing, for example, or even Verizon‘s network spotlight. "We’re trying to understand what consumers really want," said Britt, noting that customers have been very receptive to the MSO’s price lock guarantee offer. — Verizon‘s renewed commitment to aggressive marketing and promotions this Q is paying nice dividends, said pres/COO Denny Strigl. FiOS TV "volumes are good," he said, and there has been improvement in DSL volumes as well. The telco has also focused more on its relationship with DirecTV, he said. As for mobility, Strigl downplayed the future promise of WiMAX, predicting trials next year for Long Term Evolution handset tech and commercial availability in ’10—a time frame similar to that of WiMAX. Plus, he said, Verizon’s spectrum position is unsurpassed in the US.

The Daily

Subscribe

Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.