Concurrent, This Technology, INVIDI, BIAP Team on Advanced Ads | Archives

Concurrent has successfully integrated its Myriad line of advanced advertising products with systems from three technology providers to develop advanced advertising solutions based on SCTE-130 and EBIF (Enhanced TV Binary Interchange Format) standards. Concurrent, This Technology, INVIDI and BIAP are working on solutions to enable cable and broadband providers to deliver advanced advertising functions such as targeted VOD ad insertion, bumpering, telescoping and reporting. Over the next year, the four companies will collaborate on product interoperability and integration and pursue joint marketing initiatives, including interoperability demonstrations at industry trade shows and summits.

Concurrent has integrated its targeted advertising solutions and video server technology with BIAP’s ETV/EBIF interactive advanced advertising platforms. Concurrent products have also been successfully tested with SCTE 130-compliant products from INVIDI and with MetaMore and Spotbuilder, This Technology’s advertising supply management solutions.

The Daily

Wednesday–June 16

People

Former Sling TV president Warren Schlichting joined work-from-home infrastructure provider Poly as evp and COO, effective immediately. He will report directly to CEO Dave Shull, former TiVO CEO. — BBC Studios-Americas promoted Chris Cole to evp, strategic partnerships and appointed Kelly Miller svp, scripted strategy. Cole has been with BBC for more than 20 years. […]

Read the Full Issue

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16

Diversity List – 2021 Nominations Due: July 16, 2021

Sep 10

Most Powerful Women – 2021 Nominations Due: Sept 10, 2021

Dec 7

Most Powerful Women CelebrationSave the Date!

Full Calendar