Concurrent has successfully integrated its Myriad line of advanced advertising products with systems from three technology providers to develop advanced advertising solutions based on SCTE-130 and EBIF (Enhanced TV Binary Interchange Format) standards. Concurrent, This Technology, INVIDI and BIAP are working on solutions to enable cable and broadband providers to deliver advanced advertising functions such as targeted VOD ad insertion, bumpering, telescoping and reporting. Over the next year, the four companies will collaborate on product interoperability and integration and pursue joint marketing initiatives, including interoperability demonstrations at industry trade shows and summits.
Concurrent has integrated its targeted advertising solutions and video server technology with BIAP’s ETV/EBIF interactive advanced advertising platforms. Concurrent products have also been successfully tested with SCTE 130-compliant products from INVIDI and with MetaMore and Spotbuilder, This Technology’s advertising supply management solutions.