Concurrent is adding a media data logistics component to consumption and operational data generated from video on demand, linear, clickstream, interactive, Web-based, and mobile platforms. As part of its service, Concurrent will audit, in real time, the media data sources and flow, and certify the level of quality and accuracy of the information to the receiving parties.

When completely implemented, the service will enable customers to fully benefit from monitoring their data in order to offer quality guarantees to their customers and partners.

"This is a natural addition to our media data management portfolio, which currently aggregates, warehouses, and exchanges cross-services data among various media industry constituents," said Paul Haddad, Concurrent’s SVP/media data and advertising solutions, in a statement.

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