Concurrent has announced a new software release for its MediaHawk line of video servers. The release is designed to be SCTE-130 compliant and feature play list support enabling advanced advertising.

Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE-130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.

The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, Web client and tru2way platforms. These interface protocols enabled recent interoperability trials at CableLabs, where Concurrent demonstrated collaborative solutions with BIAP, INVIDI and This Technology.

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