The Weather Channel edged out MTVN in the cable race for total unique visitors, but ESPN racked up a massive 91.3 average minutes per user. (Data by comScore)

U.S. Total Unique Visitors (000) Average Minutes per Visitor
Jan-12 Feb-12 % Change Jan-12 Feb-12 % Change
??? Total Internet : Total Audience 220,154 219,988 0 2,201.70 2,157.30 -2
??? Weather Channel, The 58,643 55,301 -6 12.1 12.7 5.5
??? MTV Networks Music 53,932 52,141 -3 10.5 9.9 -5.4
??? CNN 39,818 38,898 -2 21.7 21.3 -1.8
??? ESPN 38,296 31,744 -17 91.3 77.5 -15.1
??? Discovery Digital Media Sites 25,265 23,772 -6 11.8 12 2.3
??? FOODNETWORK.COM 16,373 14,299 -13 10.6 10.6 0.4
??? Nickelodeon Kids & Teens 15,044 12,928 -14 42.7 44.2 3.5
??? Comedy Central 8,120 7,629 -6 9.1 8.1 -11.6
??? HGTV.COM 6,279 4,924 -22 30.5 25 -18
??? Lifetime Digital 4,007 3,792 -5 10.8 9.4 -12.5
??? ABC Family 2,827 2,095 -26 11 13.2 20.7
??? USANETWORK.COM Sites 1,166 1,657 42 6.4 5.8 -10
??? TBS 1,390 1,210 -13 4.9 4.1 -15.7
??? TNT.TV 1,082 1,187 10 3.5 4.5 29.2
??? C-SPAN.ORG 199 172 -13 3 3.5 16.8

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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