As the election season eased, the Weather Channel replaced news sources atop the comScore charts in Dec with 41.5mln unique visitors. The massive 75% rise in time spent on the site seems to come from a lot of page flipping and perhaps some more mobile access. Weather.com boasts that it had 1.1bln page views for the month, a record for the site. Adding to its hurricane-like tailwinds, the mobile implementation is also setting records, although the company doesn’t specify exact counts. Localized video feeds have become an attractive piece of the Weather Channel implementations on mobile Web, iPhone and Google Android Applications. They can be samoled also within a standard Web browser at http://mvideo.weather.com/.

Meanwhile, MSNBC jockeys back into the number 2 slot in front of CNN, although the time spent metric at the latter remains substantially ahead. CNN increased the video content at its site in the last 6 months. The site is telling more of its stories through video, clicking directly through to a video player that merchandises even more clips. On some pages like CNNMoney, video autostarts for anyone landing on the page. Look for both news sites to spike in their Jan reports as the Inauguration drew a record number of news visits and video streams.

Climbing down from comScore’s top ten, both major shopping networks solidified their Nov holiday gains. QVC had6.3mln uniques in December compared to 5.9 in November, while HSN had 4.9mln visitors, up from 4.1mln.

Meanwhile, TV Guide’s online audience actually retreated slightly in Dec, from 3.9mln to 3.8miln, but it maintains a hearty 28bln minutes of hang time in part because of video viewing. Christy Tanner, the site’s Editor-in-Chief and vp, marketing, says most people come to the site for their local listing. Increasingly, however, visitors are using the TVGuide online video guide, which connects them to prime time shows streaming around that the cable and network media companies bring online. Its own collection of video trailers and TVGuide Channel spots also get distributed to partner sites and blogs as embedded video. Tanner says TVGuide is seeing a fair amount of video traffic coming to their site from these syndicated embeds.

Generally, Nov and Dec are hard months on content, but there was remarkable resilience at the upper end of the comScore list. Audience size for the cable TV segment was stagnant when theoretically it could have gone down as eyeballs get diverted to e-commerce. The softness tended to occur lower down on the list. BravotTV for instance had 999,000 visitors, down from 1.4mln in November. And National Geographic went from 3.9mln to 3.1mln. One happy recipient of holiday cheer is G4TV, up to 724,000 from 555,000. Video gaming, after all, was the once segment of the economy that showed gains this season.

Source: comScore Media Metrix
(Note: comScore Media Metrix is a division of comScore, Inc.)
Audience: All Persons at U.S. Home/Work/College-University Locations
Total Unique Visitors (000) Total Unique Visitors (000) Total Unique Visitors (000) Total Minutes (MM) Total Minutes (MM) Total Minutes (MM)
Nov-2008 Dec-2008 % Change Nov-2008 Dec-2008 % Change
Total Internet : Total Audience 190,775 190,650 0 318,847 332,104 4
Weather Channel, The 32,385 41,503 28 278 486 75
MSNBC 34,991 34,991 0 925 772 -17
CNN 37,875 33,429 -12 1,434 1,417 -1
ESPN 21,678 20,316 -6 1,217 1,077 -11
Discovery Digital Media Sites 13,008 14,340 10 112 126 12
Disney Channel TV Network 12,286 12,295 0 494 461 -7
NFL.COM 10,898 11,603 6 583 423 -27
Nick.com Sites 10,340 11,300 9 436 525 21
FOODNETWORK.COM 10,689 10,920 2 182 180 -1
MTV 9,201 9,247 1 108 105 -3
Dec-08 Total Unique Visitors (000) Total Minutes (MM)
Total Internet : Total Audience 190,650 332,104
FOXNEWS.COM 8,466 649
QVC Sites 6,391 243
GSN Games Network 6,217 471
Comedy Central 4,953 21
HSN.COM 4,947 120
VH1 4,455 93
CSTV.COM 4,169 34
TVGUIDE.COM 3,847 28
NATIONALGEOGRAPHIC.COM 3,105 18
The-N.com Sites 2,961 174
HGTV.COM 2,872 30
EONLINE.COM* 2,775 21
ABC Family 2,073 22
CMT 2,034 29
NOGGIN.COM 1,719 57
CNBC.COM 1,632 119
HBO 1,503 6
History Channel Sites 1,471 8
DIYNETWORK.COM 1,338 13
CURRENT.COM 1,245 2
BRAVOTV.COM 999 8
THE-N.COM 983 40
AETV.COM 972 3
TLC 935 5
SciFi.com Sites 930 7
FOXBUSINESS.COM 820 7
FINELIVING.COM 793 5
SOAPNET.COM 770 16
G4TV.COM 724 4
USANETWORK.COM Sites 693 10
LOGOonline 656 18
OXYGEN.COM 580 5
FXNETWORKS.COM 557 5
SHO.COM* 528 2
Animal Planet 513 4
OUTDOORCHANNEL.COM 502 2
GACTV.COM 299 8
NICKATNITE.COM 291 1
EWTN.COM 280 2
Discovery Kids 255 2
WETV.COM 235 1
HALLMARKCHANNEL.COM 228 2
IFC.COM 182 1
SPEEDTV.COM 179 1
VERSUS.COM 172 0
THEGOLFCHANNEL.COM 172 2
AMCTV.COM 156 1
FUSE.TV 146 1
STARZ.COM 123 1
BIGTENNETWORK.COM 113 1
BBCAMERICA.COM 93 0
C-SPAN.ORG 90 1
CINEMAX.COM 82 0
UNIVISION.NET 69 0
Telemundo 68 1
FOXREALITY.COM 33 0
SITV.COM 26 0

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