$86bln will buy you a heck of a lot, but AT&T chmn/CEO Edward Whitacre is particularly bullish about acquiring Cingular as part of the BellSouth deal. "We’re about to become a company with wireless at its heart," Whitacre told the WSJ. The telco will begin selling wireless services under its own brand name to corporate and Internet customers, according to the paper, including a mobile phone/HSI bundle. A new ad model will define the wireless initiatives, comprised of ad sales for cell phones, AT&T video and broadband services. — DirecTV added Style Net to its "Total Choice Plus" programming package.

The Daily



Verizon and AT&T SportsNet Pittsburgh have reached an agreement to restore the RSN for Fios customers in the Pittsburgh and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up