Comcast Survey Finds Time-Shift Viewing Is Hot
Comcast Corporation has announced the findings of its “TV Pulse Survey,” which found that the usage of time-shifting technologies such as On Demand, the Internet and catch-up TV through digital video recorders (DVRs) continues to increase.
The study was conducted by independent research firm, International Communications Research on behalf of Comcast, which surveyed 400 individuals nationwide.
According to the TV Pulse Survey, 78 percent of individuals under 35, and more than 50 percent of those over 35 plan to use technologies such as video-on-demand, DVRs and the Internet to watch their favorite fall primetime programs. More than 67 percent of consumers said if they missed a show and knew it was available through video-on-demand, they would watch it. The survey further demonstrated that individuals are turning to time-shifting technologies to complement their live TV viewing due to personal schedules (81 percent).
"The research clearly indicates that time- and place-shifting convenience is complementing live TV viewing and making entertainment better for consumers," said Derek Harrar, GM and SVP of video services for Comcast.