Comcast Spotlight and Verizon today announced an agreement for Comcast Spotlight to sell local advertising on FiOS TV in selected markets where both Comcast and Verizon currently provide TV service.

Under the agreement, Comcast Spotlight will represent FiOS TV in markets including Baltimore; Boston; Fort Wayne, IN; Harrisburg, PA; Philadelphia; Pittsburgh; Portland, OR; Richmond, VA; Seattle and Washington, D.C. selling local advertising on more than 50 ad-supported cable networks.

Comcast Spotlight currently represents approximately 30 million subscribers nationwide, including customers of Comcast and other TV providers. NCC will manage multi-market buys on both the Comcast and FiOS TV services for national advertisers.

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Predictable

Commentary by Steve Effros There are certain things that happen in our business that just shouldn’t come as any surprise. They’re predictable. Several of them have received headlines in the past few weeks

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