Comcast Notebook

Non-linear networks "might even be more successful than VOD going forward," said pres, programming Jeff Shell, who pointed to the success already posted by PBS Kids Sprout and FearNet, which is responsible for one-third of Comcast‘s total on demand movie views. These net types also deliver CPMs that are 3-4 times greater than those of linear nets and are less costly, said Shell, although "the jury is still out on distribution." — Comcast is extremely bullish on RSNs, evidenced by its recent stake acquisitions in FSN New England and FSN Bay Area. "RSNs reinforce our brand and image in local markets… and offer the most compelling local content there is," said Roberts. The MSO now holds an RSN presence in 72% of its total footprint, said Shell, and is a major player in more than 50%. The goal now is to leverage the company’s size and local presence to extend a multi-platform reach. After all, "RSNs are the most predictable cash flow business you have," said Shell. — Comcast broke Tues in the WSJ an HD advertising campaign focused on results from a commissioned study that found two-thirds of satellite customers prefer Comcast’s HD picture quality over their own service. No word if Jessica Simpson will appear in the campaign. — Don’t worry that ad rev was down in 1Q, as a focus on interactive and Internet advertising will grow the business over the next 10 years, said COO Steve Burke. Comcast sees $1bln in rev opportunity for Comcast.net over the next 5-6 years, aided by its recent ad partnership with Yahoo!, said Burke. He also touted the enormous potential of VOD ads: "This is where the eyeballs are."