Since June, Comcast’s broadband portal, Comcast.net, has partnered with RealGames, a division of RealNetworks, and Bunchball, a marketing technology company, to offer games at www.comcast.net/games.

Through these partnerships, Comcast.net’s Games Channel provides casual games such as Solitaire and Scrabble, and offers Comcast high-speed Internet customers benefits such as the ability to create player profiles, customize avatars, connect with friends, chat, create-your-own trivia questions and earn game play points to redeem virtual prizes.

In October Comcast introduced a community feature to its Comcast.net Game Channel and has acquired more than 1.5 million community members. The online channel generates a combined total of about 22,000 hours a day of game play.

Through the partnership with RealGames, Comcast.net visitors can download trial versions or purchase full-version games. Frequent game buyers can take advantage of GamePass, a monthly subscription service. In addition, Comcast.net is using Bunchball’s Nitro engagement tool to provide Comcast High-Speed Internet customers with reward-based activities, including earning points through game play and redeeming them for virtual goods.

"Working with RealGames means we’re able to offer Comcast.net visitors great value on casual games from leading publishers," said Scott Bailey, SVP and GM of Comcast.net for Comcast Interactive Media, in a prepared statement. "With a huge library of popular titles, free and discounted game offerings, a valuable subscription option and a robust community experience, we’re able to deliver something for every type of player."

Comcast.net, operated by Comcast Interactive Media, is the main portal for Comcast’s 15.3 million high-speed Internet customers.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.