Since June, Comcast’s broadband portal, Comcast.net, has partnered with RealGames, a division of RealNetworks, and Bunchball, a marketing technology company, to offer games at www.comcast.net/games.
Through these partnerships, Comcast.net’s Games Channel provides casual games such as Solitaire and Scrabble, and offers Comcast high-speed Internet customers benefits such as the ability to create player profiles, customize avatars, connect with friends, chat, create-your-own trivia questions and earn game play points to redeem virtual prizes.
In October Comcast introduced a community feature to its Comcast.net Game Channel and has acquired more than 1.5 million community members. The online channel generates a combined total of about 22,000 hours a day of game play.
Through the partnership with RealGames, Comcast.net visitors can download trial versions or purchase full-version games. Frequent game buyers can take advantage of GamePass, a monthly subscription service. In addition, Comcast.net is using Bunchball’s Nitro engagement tool to provide Comcast High-Speed Internet customers with reward-based activities, including earning points through game play and redeeming them for virtual goods.
"Working with RealGames means we’re able to offer Comcast.net visitors great value on casual games from leading publishers," said Scott Bailey, SVP and GM of Comcast.net for Comcast Interactive Media, in a prepared statement. "With a huge library of popular titles, free and discounted game offerings, a valuable subscription option and a robust community experience, we’re able to deliver something for every type of player."
Comcast.net, operated by Comcast Interactive Media, is the main portal for Comcast’s 15.3 million high-speed Internet customers.