Comcast is teaming with its sister company NBCUniversal to launch “NBCU+ Powered by Comcast,” a suite of advertising tools designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting. The new products seek to allow advertisers to enhance their media plans by matching their own consumer data, and third party consumer data, with anonymized Comcast subscriber data to optimize national campaigns across the NBCU portfolio on linear TV and target them at the household level on VOD inventory.
The launch is part of a series of advertising initiatives from NBCU and Comcast Media 360, a division of Comcast Spotlight. “As our advertising partners are being challenged to improve the effectiveness of their campaigns, our ability to optimize and target our media beyond traditional demographics with scale is a unique offering that NBCUniversal can now provide thanks to our cutting edge partnership with Comcast Spotlight,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal.
“NBCU+ Powered by Comcast takes the collaboration between Comcast Media 360 and NBCUniversal to another level by jointly delivering measurement and targeting solutions for high-value consumer segments across multiple marketing categories,” said Charlie Thurston, President, Comcast Spotlight.