Comcast has launched COMCAST4U mobile SMS text service. COMCAST4U (short code 266278) gives customers instant access to many of the most frequently requested account functions, using a simple text message from any mobile handset. COMCAST4U also allows customers to sign up to receive periodic alert messages about important service-related information. COMCAST4U also allows users to text a “CALLME” request to have a Comcast customer care representative call them back directly in just a few minutes. ?

COMCAST4U is now available at no additional charge to Comcast customers in Philadelphia and the surrounding suburbs, New Jersey and Northern Delaware. It will roll out nationally over the course of the next few months, with most customers expected to have access by the first half of 2011. Customers can sign up or deactivate at any time, as often as they like, and can set and manage their preferences from the COMCAST4U portal, located at http://text.comcast.com.

Users simply register their mobile phone number and provide their Comcast account number to complete registration and personalize the services offered. Once registered, customers can text any of the following commands to get the information they want.

NOW- Provides a list of what’s on TV at that point in time
PRIMETIME – Lists that night’s primetime TV lineup
VOD – Offers highlights of On Demand content
SPORTS – Delivers sports schedules and scores
CALLME – Places the customer in queue to receive a call back from Comcast
BAL – Provides current account balance
OUT – Advises if the address is experiencing a known service interruption
HIT – Sends a reset signal to equipment
NOAPPT – Allows customers to cancel scheduled service calls
LOC – Offers the address of the nearest payment center

In addition, by registering for COMCAST4U, customers will receive periodic text messages providing updates and information about their Comcast products and services.

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