Comcast is touting the work of its Comcast Interactive Media (CIM) team and its quarterly CIM Lab Weeks. The CIM team developed the Xfinity TV app and is playing a role in "helping Comcast transform television as we know it, and helping our customers personalize their TV experience," according to a Comcast spokeswoman.

In a posting on its corporate blog, Jason Press, VP and CTO of Comcast Interactive Media, wrote, "We began CIM Lab Week six years ago. CIM Lab Week invites our engineers and sometimes other cross-functional teams (quality assurance, user experience, etc.) to work collaboratively on projects that are not currently on our roadmap. What happens is this: CIMmers pitch product or technology capability ideas to each other, self-select teams to execute chosen ideas and then have one week to build working software for a project that has a clear benefit or value to Comcast and our customers, or enhances our platforms to extend our capabilities. What they build is entirely up to them. Not every idea warrants development, and the selection process is done solely by the teams. At the end of Lab Week, the CIMmers present their projects in a ‘science fair’ style event, which includes the entire CIM organization and special guest from other parts of the Comcast. As a follow-up to Lab Week, we select projects that should go onto the roadmap, ones that need further research, or identify the ones that contain strategic intellectual property that may be useful in future endeavors.

"Lab Week has been instrumental in accelerating some very important product changes including: changing our security model for our Xfinity TV experience from client to server; our on-boarding experience for new Xfinity TV customers and how we automate our product testing, to name a few."

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