Comcast has announced more partnerships for its upcoming On Demand Online technical trial.

The latest partnership announcements include Rainbow Media, Scripps, AETN, MGM Impact, and BBC to bring content from 17 more cable networks. Last week the company announced a partnership with Starz. (For more, click here).

In addition, CBS Corporation will be the first broadcast network to participate in On Demand Online. During the course of the trial, CBS plans to test various types of current and library content.

Finally, Home Box Office (HBO) has joined the Comcast trial and will offer content from HBO and Cinemax online for the first time as an added value to Comcast’s HBO and Cinemax customers nationwide. The HBO and Cinemax broadband services will initially provide a combined total of 750 hours a month of programming and will grow over time.

These partnerships come on the heels of announcements by Time Warner and Comcast to introduce a set of principles called “TV Everywhere,” which was developed by the two companies to serve as a framework to facilitate deployment of online TV content in a way that is consumer friendly, pro-competitive and at no additional cost to customers. (For more, click here).

Time Warner is contributing content from its Turner networks TNT and TBS for the trial.

The Daily


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