NHL Network is using Denver-based Comcast Media Center’s (CMC) Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.

ADN is a Web-based platform Comcast says delivers broadcast-ready spot advertising directly to cable and broadcast marketing and ad sales departments for editing or playback on local ad-insertion systems. The cloud-based platform currently delivers ads and cross-channel promotions for more than 220 television networks and advertising organizations, including 16 of the largest U.S. MSOs. In addition, ADN delivers on-air content from the Ad Council for use by cablecos. ?

Comments Richard Buchanan, CMC’s vice president & GM/Content Services, “The service, which distributes close to 3,000 ready-to-air spot commercials in HD and SD formats each month, is the ideal solution to assist NHL Network and others to achieve their viewership and advertising revenue objectives quickly, reliably and efficiently.”    ?

The Daily

Subscribe
Friday–December 13

FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.