The Comcast Media Center’s national VOD platform, which reaches more than 30 million VOD-enabled homes, now offers a "C3 VOD" service for delivering TV programming that can be counted in time-shifted measurement using The Nielsen Company’s C3 commercial ratings. C3 ratings measure the average commercial minutes in programs that were viewed live and time-shifted through VOD or DVR playback in the three days following a linear broadcast. The CMC also announced that three cable networks are already planning to use the service, including AMC.

The CMC’s C3 VOD service uses its rapid-turn capabilities to acquire linear TV programs during their original broadcast, provide real-time encoding of the program, including the original advertising, and incorporate the profiles for C3 commercial ratings provided by The Nielsen Co. The VOD-encoded programs are delivered to local cable systems for time-shifted viewing within hours of the original broadcast.

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WICT Network Honors PAR Wins

A packed house turned out for The WICT Network ’s Signature Luncheon, celebrating 20 years of its PAR Initiative for measuring gender diversity in the industry. MSNBC ’s Stephanie Ruhle sat down for a

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