The Comcast Media Center’s national VOD platform, which reaches more than 30 million VOD-enabled homes, now offers a "C3 VOD" service for delivering TV programming that can be counted in time-shifted measurement using The Nielsen Company’s C3 commercial ratings. C3 ratings measure the average commercial minutes in programs that were viewed live and time-shifted through VOD or DVR playback in the three days following a linear broadcast. The CMC also announced that three cable networks are already planning to use the service, including AMC.
The CMC’s C3 VOD service uses its rapid-turn capabilities to acquire linear TV programs during their original broadcast, provide real-time encoding of the program, including the original advertising, and incorporate the profiles for C3 commercial ratings provided by The Nielsen Co. The VOD-encoded programs are delivered to local cable systems for time-shifted viewing within hours of the original broadcast.