Cisco Restructures Consumer Business, Kills Flip

Cisco said it will exit aspects of its consumer business and focus its remaining consumer business to support key company priorities – core routing, switching and services; collaboration; architectures; and video.

As part of its plan, Cisco will:

• Close down its Flip business and support current FlipShare customers and partners with a transition plan.
• Refocus Cisco’s Home Networking business for greater profitability and connection to the company’s core networking infrastructure as the network expands into a video platform in the home. These products will continue to be available through retail channels.
• Integrate Cisco umi into the company’s Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.
• Assess core video technology integration of Cisco’s Eos media solutions business or other market opportunities for this business.

"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO, in a statement.