Bell Mobility has selected the Cisco ASR 5000 Series mobile multimedia core platform to deliver Long Term Evolution (LTE) mobile services in its next-generation wireless network. The ASR 5000 Series will form the foundation of the packet core for Bell Mobility’s LTE network, delivering higher bandwidth and greater intelligence for faster mobile Internet services.

The Cisco Mobility Management Entity (MME), a key component of the Cisco ASR 5000 Series, is critical to the network function of the 4G mobile core network, known as the evolved packet core (EPC). The Cisco MME manages multiple back-end functions, including authentication, paging, mobility with 3GPP, 2G and 3G nodes, roaming and other functions.

The Cisco Serving Gateway (SGW) and the Cisco Packet Data Network Gateway (PGW) are two essential elements to Bell’s LTE core network. The Cisco SGW provides throughput and processing, while the Cisco PGW acts as policy enforcement, managing quality of service (QoS).

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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