Backing up what others have been saying prior to, during and after the recent CES (an event owned by the Consumer Electronics Association), research released by the group today says more than half (53 percent) of online U.S. adults watch some form of streaming or downloaded video content in the home (click here for more information).

However, those consumers “have a distinct preference for streaming video versus downloading content, as 51 percent view streaming content and spend an average of two hours per week watching, while only 15 percent download content and spend an average of one hour watching,” the CEA study adds.

Comments Chris Ely, manager/Industry Relations at CEA, “The rise of mobile broadband has resulted in the emergence of connected devices that are able to stream content directly from the Internet, and services that allow consumers to store and access content without the need of a hard drive.”

He adds, “Digital media consumption will continue to grow as the number of connected devices and services for accessing content improves and expands. Manufactures, content providers, aggregators and service providers must work together to ensure the content customers want is accessible through different devices. The sooner the market is able to meet the consumers’ needs, the sooner the industry will reap the benefits.”

One in four consumers polled admitted interest in purchasing a home-media-connectivity system. The CEA study shows that new home purchasers can be a “sweet spot” in spurring adoption of connectivity systems: 60 percent of those interested in connectivity systems indicated that they were considering buying a system with a purchase of a new home.

For more information on this study, click here.

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Netflix Target Price Raised

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