Consumer electronics makers have every incentive to promote Ultra HD, which would require consumers to purchase brand new televisions. The Consumer Electronics Association is linking up with the Digital Entertainment Group to promote UHD sets as well as 4K content.

The two are developing consumer-friendly messaging points for retailers, manufacturers, distributors and the creative community, crafted to ramp up awareness and sales.

“Our joint messages will reinforce that Ultra HD means 4K resolution—plus a whole lot more. UHD encompasses not only more pixels but a number of other technical improvements, all of which result in greatly improved picture quality and an unparalleled home viewing experience,” said CEA president/CEO Gary Shapiro.

Last month, CEA released its holiday sales forecast. Now that HDTV sets proliferate the market, its tablets and video gaming consoles that top the CE wish lists for 2013.

DEG also plans to work with its member companies to expand the availability of 4K deliver platforms to the home.  The two groups are also looking for ways to work together to promote the wide variety of Ultra HD content platforms being developed.

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