Owners of multi-room audio video (MRAV) systems assign high value to their home entertainment experience, according to a new study from the Consumer Electronics Association. The study, "Trends in Multi-room Audio Video Usage," indicates that 82 percent of MRAV owners would recommend their system to friends. Eighty-five percent of homeowners who currently own an MRAV system said they would again install a system in a new home. Multi-room audio video systems allow homeowners to play and control audio/video distributed from a centralized system to at least three different rooms of the home.

The study indicates that MRAV owners are music and entertainment enthusiasts who view the systems as lifestyle enhancements. Fifty-five percent use their system daily, with entertainment ranking as the most common usage, followed by owners stating they use the system "when they want" with no special occasion necessary. Daily users’ main reason for purchasing a system is to enhance the home entertainment experience (63 percent), enjoy listening (61 percent) and entertaining (48 percent).

The study concludes that after-market MRAV solutions are capturing a large portion of the home entertainment marketplace. Sixty-three percent of systems were installed after the home was built. The majority of homeowners added stand-alone, aftermarket solutions with multi-room audio stations to meet their needs.

The Daily

Subscribe

Programming

The Southern Intercollegiate Athletic Conference and ESPN reached a multi-year rights agreement for SIAC football and basketball games through 2027. Beginning this fall, ESPN will feature at least 22 football games across ESPNU and ESPN+. ESPN will also have exclusive rights to all men’s and women’s basketball championship preliminary rounds on ESPN+ and the championship […]

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.