Hetzel looks into her well-researched crystal ball to gauge where the industry is going as Rentrak measures movie and TV content on an ever-growing number of devices and platforms. That has led her to launch Rentrak’s video-on-demand business. She calls VOD “a tremendous new revenue stream available to the industry.” Hetzel has also expanded Rentrak’s set-top box-based television measuring business.
What’s your favorite part of your job?
The favorite part of my job is collaborating with our amazingly smart clients, as well as and my co-workers to help shape audience measurement for the future.
What’s been the biggest story in cable this year?
Video on Demand advertising! With 80% of the content not available on demand and 70% of the viewing happening after day four, there is a tremendous new revenue stream available to the industry. Consumers are going to continue to watch television on their own terms, making multi-platform measurement innovation a very exciting opportunity for Rentrak.
How do you define success in the workplace?
I define success as progress. As long as our company continues to make positive moves forward while exceeding clients expectations, I feel that we are successful.
Best trick for maintaining the personal-professional life balance?
I am very involved in a local charitable organizations including Dress for Success Oregon. It reminds me how lucky I am to work in such a vibrant industry. In life, I think we can have it all, just not all at once.
Who would you want to swap jobs with for a month and why?
Anna Wintour, editor-in-chief of Vogue, because she helps shape the future of fashion, which has always been a passion of mine. Not to mention going to all of the amazing runway shows and access to the “fashion closet” wouldn’t be so bad.
Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.