Crown Media renewed its distribution agreement with DirecTV for Hallmark Channel, a multi-year deal also granting the DBS op both the SD and HD rights to Hallmark Movie Channel. The deal gives Hallmark renewals with its 3 largest distributors, with Time Warner and Comcast re-signing in recent months. Next contract to work on is Cablevision. — BendBroadband and En-Touch Systems in Houston have launched Outdoor Channel in high-def.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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