VP, Programming, DISH Network

DISH is a company full of big personalities, and Crawford can sit at the table with the best of them. The courtroom drama surrounding last year’s DISH-Cablevision legal tangle well behind her, Crawford remains committed to negotiating tough carriage deals for the company. She also plays a key role in developing new video services in an evolving industry and manages relationships with DISH’s growing Spanish-language partners. “The business, as we know it, is changing more rapidly than ever before,” she says. “For the most part, the industry has acknowledged the change, but it is imperative that we all determine how to optimize and best leverage the many changes to benefit both our customers and shareholders.”

What’s been the biggest story in cable this year?
The biggest story in pay TV is that the business, as we know it, is changing more rapidly than ever before. For the most part, the industry has acknowledged the change, but it is imperative that we all determine how to optimize and best leverage the many changes to benefit our both customers and shareholders.
 
Best trick for maintaining the personal-professional life balance?
My "trick" for maintaining personal-professional life balance is my husband. I truly have a life partner who makes it possible for me to have a dynamic career and a fulfilled family life with my two teenaged children and two Labradors.
 
Who would you want to swap jobs with for a month and why?

I would teach mathematics to middle school children in the inner city. When kids understand the power of math at that age, it sets the stage for analytical skills and critical thinking that will serve them well throughout their lives.

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