Canoe Ventures, in partnership with the Association of National Advertisers (ANA), has announced the "CEE MEE" Project, designed to capture the connection, emotion and experience of interactive television viewers and correlate that with the measurement, efficiency and engagement metrics for advertisers. The program seeks to use this feedback to validate advanced TV advertising solutions and refine those planned for commercial availability across a national cable footprint beginning in 2011.

The initial phase of this multi-year effort will focus on interactive television (iTV), video-on-demand and addressable advertising services.

CEE MEE is a research and testing initiative built on a proprietary panel of U.S. homes. The study, to launch in January 2011, will first focus on executing qualitative and quantitative studies to measure the impact that advanced advertising products have on TV viewers. The goal is to accelerate the adoption of cable’s marketing tools and further the industry in understanding and using the expanding options for marketers on digital TV.

The Daily

Subscribe

People

ESPN promoted two executives to svp roles. Brian Lockhart is now svp, ESPN+ original content and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.