Canoe Ventures, in partnership with the Association of National Advertisers (ANA), has announced the "CEE MEE" Project, designed to capture the connection, emotion and experience of interactive television viewers and correlate that with the measurement, efficiency and engagement metrics for advertisers. The program seeks to use this feedback to validate advanced TV advertising solutions and refine those planned for commercial availability across a national cable footprint beginning in 2011.

The initial phase of this multi-year effort will focus on interactive television (iTV), video-on-demand and addressable advertising services.

CEE MEE is a research and testing initiative built on a proprietary panel of U.S. homes. The study, to launch in January 2011, will first focus on executing qualitative and quantitative studies to measure the impact that advanced advertising products have on TV viewers. The goal is to accelerate the adoption of cable’s marketing tools and further the industry in understanding and using the expanding options for marketers on digital TV.

The Daily


Some Operators Ending QAM Video, Forcing IPTV Switch

While many consumers are choosing to drop traditional cable video service, a few operators, including Cable One and GCI, are giving them a push to IP video.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.