Canoe Ventures, in partnership with the Association of National Advertisers (ANA), has announced the "CEE MEE" Project, designed to capture the connection, emotion and experience of interactive television viewers and correlate that with the measurement, efficiency and engagement metrics for advertisers. The program seeks to use this feedback to validate advanced TV advertising solutions and refine those planned for commercial availability across a national cable footprint beginning in 2011.

The initial phase of this multi-year effort will focus on interactive television (iTV), video-on-demand and addressable advertising services.

CEE MEE is a research and testing initiative built on a proprietary panel of U.S. homes. The study, to launch in January 2011, will first focus on executing qualitative and quantitative studies to measure the impact that advanced advertising products have on TV viewers. The goal is to accelerate the adoption of cable’s marketing tools and further the industry in understanding and using the expanding options for marketers on digital TV.

The Daily

Subscribe
Thursday–April 25

Comcast Entering Carriage Renewals With Open Mind

Comcast ’s domestic video customer net losses were 487,000 during 1Q24. Leadership didn’t have much to say when it came to the Xumo streaming platform, but President/CEO, Connectivity & Platforms Dave

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.