The worst-kept secret in cable is officially out, with former A egis Media Americas CEO David Verklin being named as CEO of NYC-based Canoe Ventures —aka Project Canoe, the industry’s jv to make advance advertising easier to buy, use and measure across cable. Verklin takes the job Aug 4, and will "drive the creation of shared processes and standards for more robust audience targeting, interactivity and measurement in multi-platform advertising across cable operators’ systems throughout the country." Verklin’s name was 1st reported by Ad Age, but the industry gave the official spoon-feeding to the WSJ Tues. Comcast‘s Brian Roberts at last month’s Cable Show suggested that a CEO was on deck. Verklin was slated to speak at the show’s closing general session but didn’t show (reportedly because of a memorial service). Verklin told the WSJ that Canoe will license technology directly to programmers, instead of to marketers.

The Daily

Subscribe
Friday–December 3

NCTA Board Meeting Represents Cox Leadership Hand Off

With the final weeks of 2021 upon us, the retirement parties are in full swing with industry heavyweights making the rounds to say their goodbyes.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.