Canoe has certified ad tech firm This Technology’s metadata management platform MetaMore as integrated with its VOD Dynamic Ad Insertion solution. Programmers can use the cloud-based metadata management system to create and distribute information about video assets for VOD and advanced advertising, the companies said. The goal is to have streamlined metadata authoring, automated input for multiple system types and efficient delivery of dynamic ads on VOD.
MetaMore offers Web-based content metadata editing tools to simplify communication of metadata information in an environment where multiple format types are in play and speed is imperative. It aims to allow programmers to create or modify guide, billing and distribution metadata, including the scheduling of license window and specification of distribution points. It also allows for one-time creation of metadata that can be distributed to multiple platforms, including VOD, OTT video and TV Everywhere.
“In deployments with Canoe, This Technology’s MetaMore has a proven track record of making it faster and easier for programmers to deliver specific metadata information that supports dynamic ad insertion on VOD platforms, such as in the time code tags process,” said Joel Hassell, chief executive officer of Canoe. “To date, MetaMore is the first metadata asset management system that we have certified based on its ability to meet the needs of programmers at scale, conformance to CableLabs specifications and successful interoperability testing.”
In December, This Technology announced that its ad solution for streamlined insertion of ads has been deployed by Comcast under a multi-yer agreement. The firm connects ad serving platforms for real-time communication about advertising insertion opportunities for Comcast Spotlight and Comcast’s national programming partners.