Content security provider NAGRA-OpenTV will be working a little longer with Time Warner Cable Media, extending its advanced advertising partnership following the selection by the MSO division of NAGRA’s EclipsePlus/xG Billing campaign-management product.

In addition, Time Warner Cable Media will continue to use NAGRA-OpenTV’s advanced-advertising products.

EclipsePlus/xG Billing lets customers’ advertising sales teams to combine data from multiple order management and traffic systems into individual invoices, based on each ad’s metrics and pricing and for any type of ad campaign (linear, on-demand, interactive, addressable, Web, mobile, satellite, over the top and long-form), NAGRA-OpenTV says. ? ?

Notes Paul Woidke, senior vice president and GM/Advanced Advertising at NAGRA-OpenTV, “EclipsePlus/xG Billing is the cornerstone of our next-generation advanced-advertising solutions, further strengthening our ability to provide today’s MSOs with reliable and robust solutions that not only serve traditional ad campaigns but the growing need to address emerging forms of advanced ads – whether on-demand, interactive, multiscreen or addressable.”

Adds Chris Faw, senior vice president/Operations at Time Warner Cable Media, “It is a tremendous opportunity to simplify the billing and reporting process for our clients by seamlessly combining multiple advertising products onto a single invoice.”   ?

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Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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