Content security provider NAGRA-OpenTV will be working a little longer with Time Warner Cable Media, extending its advanced advertising partnership following the selection by the MSO division of NAGRA’s EclipsePlus/xG Billing campaign-management product.

In addition, Time Warner Cable Media will continue to use NAGRA-OpenTV’s advanced-advertising products.

EclipsePlus/xG Billing lets customers’ advertising sales teams to combine data from multiple order management and traffic systems into individual invoices, based on each ad’s metrics and pricing and for any type of ad campaign (linear, on-demand, interactive, addressable, Web, mobile, satellite, over the top and long-form), NAGRA-OpenTV says. ? ?

Notes Paul Woidke, senior vice president and GM/Advanced Advertising at NAGRA-OpenTV, “EclipsePlus/xG Billing is the cornerstone of our next-generation advanced-advertising solutions, further strengthening our ability to provide today’s MSOs with reliable and robust solutions that not only serve traditional ad campaigns but the growing need to address emerging forms of advanced ads – whether on-demand, interactive, multiscreen or addressable.”

Adds Chris Faw, senior vice president/Operations at Time Warner Cable Media, “It is a tremendous opportunity to simplify the billing and reporting process for our clients by seamlessly combining multiple advertising products onto a single invoice.”   ?

The Daily

Subscribe

FCC Getting New Round of Broadcast Ownership Input

Reply comments are due today at the FCC on its quadrennial review of broadcast ownership rules. That means it’ll probably be Monday before the FCC posts them all, and while many comments are likely to restate entrenched positions, a few new threads may still emerge.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.