Cablevision Systems and Comcast Spotlight, the advertising sales division of Comcast, have reached a new five-year agreement to continue their partnership involving the New York Interconnect (NYI).

The NYI now includes new interactive products for use by regional advertisers and their agencies, including interactive banners on Cablevision’s Optimum online and and long form content with the ability to air 2-5 minutes of video across Cablevision and Comcast systems utilizing their interactive platform elements (i.e., Cablevision’s Market Showcase and Comcast Spotlight’s Searchlight VOD Advertising Platform).?

The NYI, with affiliates of Cablevision and Comcast as its principal members, provides advertisers in the New York DMA with the ability to buy spot television across more than 60 cable networks.  Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via the NYI’s fiber optic delivery system.

The Daily


EBB is Off to the Races

With Wednesday the official launch of the Emergency Broadband Benefit program, there’s a lot of speculation on just how long the $3.2 billion dedicated to broadband discounts for low-income households will

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