Cablevision Systems and Comcast Spotlight, the advertising sales division of Comcast, have reached a new five-year agreement to continue their partnership involving the New York Interconnect (NYI).
The NYI now includes new interactive products for use by regional advertisers and their agencies, including interactive banners on Cablevision’s Optimum online and Comcast.net and long form content with the ability to air 2-5 minutes of video across Cablevision and Comcast systems utilizing their interactive platform elements (i.e., Cablevision’s Market Showcase and Comcast Spotlight’s Searchlight VOD Advertising Platform).?
The NYI, with affiliates of Cablevision and Comcast as its principal members, provides advertisers in the New York DMA with the ability to buy spot television across more than 60 cable networks. Advertisers can target any demographic or geographic segment of the more than 3.5 million households that are reached via the NYI’s fiber optic delivery system.