Cablevision Systems today announced that it had already delivered more than 1 billion Caller ID on iO TV messages to its digital cable TV customers who also subscribe to the company’s Optimum Voice phone service. The free enhancement was introduced across the company’s entire service area in November. More than one-third of the homes in Cablevision’s market now subscribe to Optimum Voice, and the majority of the company’s cable television customers rely on Cablevision for phone service as well.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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