Cablevision Systems and ActiveVideo Networks have announced that Cablevision has deployed and delivered more than two dozen new interactive channel experiences to its entire digital customer base using the ActiveVideo CloudTV platform.?
Cablevision is utilizing CloudTV to offer an expansive menu of personalized TV content -including hyper-local sports and news, advertising showcases, and mosaic programming – to approximately 3 million subscribers in the New York tri-state area. The lineup includes MSG Varsity Interactive, News12 Interactive and a variety of other channels and advertising showcases that are designed to serve specific interests of Cablevision subscribers.
Cablevision and ActiveVideo will continue to work to develop and deploy innovative cloud-based channels as part of a CloudTV rollout that improves the interactive TV experience.?
Using the ActiveVideo CloudTV platform and content developer’s kit (CDK), Cablevision is able to write Web-based content once for delivery as a single MPEG stream to any digital set-top box. Because CloudTV development is based on standard Web tools and talents, applications that previously took years to create can now be built, tested and deployed in just a few months. Subscribers use standard remote controls to search for, select and engage with video and information just as they can on the Web, but within the “lean-back” environment of television.
With ActiveVideo, Cablevision viewers can navigate a completely interactive environment of both linear and broadband programming, including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising.
ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to a worldwide television audience through both legacy and next-generation digital set-top boxes and broadband-connected devices.