One of our goals at each National Show is to leave every attendee with a positive and lasting impression – an impression that will help define how cable is viewed in public policy deliberations, by the media, and in other global business discussions that ensue in the months ahead. Cable is ready, willing and able to compete in every service we offer, and we are best positioned to win the battle for in consumer telecommunications services. I’m hard pressed to find any other industry in America that’s invested more in the future. Our industry’s 10-year, $100 billion investment to build an interactive broadband fiber optic network has literally transformed the consumer telecommunications marketplace. Today, we’re delivering a powerful triple play of services to millions of consumers who are watching more cable programming than ever before, spending more quality time using our lightning-speed broadband connection, and bundling it all together with a feature-rich digital phone service that is rapidly growing. Some cable operators will turn this triple into a grand slam later this year with the introduction of a wireless telephone service. The cable industry was founded by pioneers who left an important legacy. We’ve captured the spirit of cable’s founders in our new image campaign, "A Great American Success Story." If you haven’t seen any of the advertising, some clips will be featured throughout The National Show, or you can go to to view them. And while this campaign does give an important nod to our industry’s pioneers who risked everything to jump-start their business, our primary goal is to communicate that this spirit is the driver of our industry’s future success. In order to compete and win, we must focus on the consumer and his or her needs, to best our competition. The great news: it’s clear this pioneering spirit is thriving in today’s cable industry. Just look around the show floor at the hundreds of exhibits. Do you see an industry resting on its laurels, content with is past success, and not ready to face increased competition? I don’t. My only regret with this year’s National Show is that I can’t pack it up and place it on the lawn of the U.S. Capitol, so every member of Congress could see cable’s exciting technology and innovations first hand. I’m convinced that if we’re able to showcase this creative and dynamic force that’s improving the lives of millions of Americans, our job in Washington will be a lot easier. Since I can’t bring the Show to the Capitol steps, you’ll have to help me, by spreading the word of our innovation, our dedication to excellence, and our commitment to the consumer, to Members of Congress and other important policy makers. I’m certain that upon my return from Atlanta, I’ll be even further convinced that cable’s great American success story will continue, and I’ll be proud to be a part of it. Kyle McSlarrow is president/CEO of NCTA.

The Daily



Seth Arenstein reviews the week’s biggest premieres, including HBO Max’s “What Happened, Brittany Murphy?”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.