CableLabs has announced that the US cable industry has adopted the “tru2way” brand to succeed use of the term “OpenCable Platform” as it applies to the marketing and branding of the interactive video platform for consumers and in retail markets. CableLabs says it will license the brand to cable companies, cable programmers, and consumer electronics manufacturers that will deliver, create or build devices to access tru2way applications and services. Use of the mark on devices capable of receiving such services is strictly voluntary for manufacturers. The tru2way brand was developed by Siegel + Gale, in consultation with CTAM, NCTA and marketing and technology representatives from a variety of major cable providers.

The Daily

Subscribe

Fubo Readies Sports Bundle Ahead of Merger

Fubo’s earnings calls are on the shorter side nowadays as it preps for a new chapter merged with Hulu + Live TV and under Disney ownership, but the vMVPD said it beat subscriber guidance and met revenue targets for 1Q25—all while gaining optimism in the opportunities skinny bundles can provide.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.