CableLabs has announced that the US cable industry has adopted the “tru2way” brand to succeed use of the term “OpenCable Platform” as it applies to the marketing and branding of the interactive video platform for consumers and in retail markets. CableLabs says it will license the brand to cable companies, cable programmers, and consumer electronics manufacturers that will deliver, create or build devices to access tru2way applications and services. Use of the mark on devices capable of receiving such services is strictly voluntary for manufacturers. The tru2way brand was developed by Siegel + Gale, in consultation with CTAM, NCTA and marketing and technology representatives from a variety of major cable providers.

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Cable Kills it in NYT’s Top Shows of the 21st Century

The NY Times concluded its ranking of the 100 best TV shows of the 21st Century, as voted by over 500 actors, showrunners, TV execs and other industry members. The big headline is that cable networks are

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