CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories in Louisville, CO. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing to enable new forms of advertising on cable networks.
Participating companies demonstrated interoperability among their products based on SCTE 130 standards for advanced digital advertising and CableLabs’ stewardship and fulfillment interface (SaFI) standards for advanced advertising. The interop demonstrated the ability to dynamically insert ads into VOD avails based on addressability.
The participating companies were ARRIS, BIAP, BlackArrow, Cisco Systems, Concurrent, Ensequence, Motorola, OpenTV, RGB Networks, Sigma Systems, Tandberg Television, This Technology, TVN Entertainment, and UniSoft.
Information on all CableLabs activities focused on advanced advertising technology, along with information on industry standards, may be found at http://advancedadvertising.tv/.