CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories in Louisville, CO. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing to enable new forms of advertising on cable networks.

Participating companies demonstrated interoperability among their products based on SCTE 130 standards for advanced digital advertising and CableLabs’ stewardship and fulfillment interface (SaFI) standards for advanced advertising. The interop demonstrated the ability to dynamically insert ads into VOD avails based on addressability.

The participating companies were ARRIS, BIAP, BlackArrow, Cisco Systems, Concurrent, Ensequence, Motorola, OpenTV, RGB Networks, Sigma Systems, Tandberg Television, This Technology, TVN Entertainment, and UniSoft.

Information on all CableLabs activities focused on advanced advertising technology, along with information on industry standards, may be found at http://advancedadvertising.tv/.

The Daily

Subscribe
Friday–March 13

Programming

Nexstar ’s California broadcast stations will carry an exclusive telecast of a debate between the leading candidates in the race for California Governor on Aprill 22 at 7pm PT. It will originate from the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 13
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.