CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories in Louisville, CO. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing to enable new forms of advertising on cable networks.

Participating companies demonstrated interoperability among their products based on SCTE 130 standards for advanced digital advertising and CableLabs’ stewardship and fulfillment interface (SaFI) standards for advanced advertising. The interop demonstrated the ability to dynamically insert ads into VOD avails based on addressability.

The participating companies were ARRIS, BIAP, BlackArrow, Cisco Systems, Concurrent, Ensequence, Motorola, OpenTV, RGB Networks, Sigma Systems, Tandberg Television, This Technology, TVN Entertainment, and UniSoft.

Information on all CableLabs activities focused on advanced advertising technology, along with information on industry standards, may be found at

The Daily


Cisco Acquiring Kenna Security

Cisco is making yet another move to bolster its cybersecurity efforts, announcing Friday its intent to acquire Kenna Security . The privately-held company’s risk-based vulnerability management technology

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.