It says something about our society that TV gets ratings when it provides cliff-hangers replete with bombings and shootings. What began with "Who Shot J.R.?" continues today. Who among us didn’t watch the final season of The Sopranos thirsting for theatrical plasma? So it was on USA’s RAW, June 11, 2007, when WWE chief Vince McMahon left the ring after facing a resounding chorus of boos (and worse). Cameras followed McMahon as he slowly, sadly left the arena. A white stretch limo waited. When McMahon shut its door, the screen went white. An explosion. McMahon was dead. The next day WWE’s Web site views more than doubled, to 36 million, and world press coverage followed. Sorry, Vince, but only the good really die young.

Fast Fact

  • The McMahons and WWE played Vince’s "death" to the max, with WWE announcing plans for a successor and noting that the show would go on. Daughter Stephanie McMahon Levesque said "revenge" would be exacted on the criminals.

Honorable Mentions:
Bridezillas, Anita, WE tv: Anita was left at the altar, but she took Dion back and they eloped. Can you believe it?

Meerkat Manor, Flower’s Death, Animal Planet: It didn’t matter that we already knew fearless Meerkat mother Flower had died when we watched an advance copy. We shed tears regardless, preceding obits in The NY Times and People.

X Games 13, Skateboard Big Air, ESPN: Talk about unscripted programming. On Aug 2, ’07, Jake Brown separated from his skateboard and fell 45 feet down, landing on his back. Unbelievably he walked away, despite a lacerated liver, lung contusions and stress fractures. He continues to compete.

Return to 2008 CableFAX Program Awards table of contents.

The Daily


IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab. It’s called the Advanced TV Commit Group, which hopes to increase interoperability and standardization across TV.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.