With NASCAR in only its second year on ESPN after a six-year absence, it was critical that the press kit not only kick off the new season, but get reporters equating racing and ESPN again. The team created a pre-season digital kit that was both comprehensive — producer and announcer bios, images, schedules, news releases — and easy to use for writers on deadline. Then, just before the Sprint Cup in July, the network corralled fresh photos, bios and news releases to keep the event top of mind.

Back to CableFAXIES Awards 2009

 

Honorable Mentions:

Showtime Networks for United States of Tara: A dark comedy about a woman struggling with dissociative identity disorder could have been fodder for press kit disaster. But Showtime soared by presenting a lenticular of Tara’s four alter egos while also showcasing producer Steven Spielberg, creator Diablo Cody and star Toni Collette.

Showtime Networks for Dexter Season 3: Eye-grabbing photographic elements were used not only to get reviewers thinking about the series’ complex protagonist but also to compel them to run photos in their publications.

National Geographic Channel for Human Footprint: What else could accompany a groundbreaking special about the cradle-to-grave consumption of a typical American girl and boy, part of Nat Geo’s Preserve Our Planet initiative? Nothing short of the visually stunning, eco-friendly package that highlighted the program’s HD elements and offered extensive written materials.

Back to CableFAXIES Awards 2009

 

The Daily

Subscribe

DISH, Dell Team Up for 5G Network

DISH and Dell Technologies signed an infrastructure agreement that will see the latter craft DISH’s edge network infrastructure foundation. The pair will work together to design everything from cell

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.