For journalists, size matters. And while ABC Family’s 25 Days of Christmas office decorating kit contained a small, white Christmas tree (along with lights and ornaments), the colorful tubular package was large enough to stand out from much of the holiday mail that clutters reporters’ desks. And it’s a tchotchke that keeps on giving, as it can be stored and re-used for years. But don’t take just our word for it. ABC’s The View featured the kit on its air and distributed one to each of its in-studio guests.

Fast Facts:

  • Included in the kit for reporters was a seasonal programming guide with ABC Family highlights, although only Scrooge would make journalists work during the holidays.

  • Partly due to its promotional effort, ABC Family was the No. 1 basic cable network with total viewers and adults 18-49 during the month of the 25 Days stunt.

Back to CableFAXIES Awards 2009

 

Honorable Mentions:

Big Ten Network for Election Buttons: Big Ten Net mixed a lethal combination — football and politics — and distributed football-themed mock election buttons. Our fave: Michigan’s Happy Maize Are Here Again.

Discovery Communications for Science Channel’s Punkin’ Chunkin 2008: To tout its coverage of the annual pumpkin tossing contest, journalists received delicious pumpkin pies. Fortunately, they were delivered, not catapulted.

International Networks for Bridging Cultures 2009 Calendar: Sometimes the simplest idea is the best, like International Networks’ calendar featuring 12 gorgeous shots of bridges throughout the world.

Vozzcom for Guerrilla Tactics for Trade Show Branding Success: Broadband fulfillment vendor Vozzcom branded itself by distributing cloth bags at cable trade shows. It also insisted that recipients use them to carry other bags and items. More than 95% complied.

Back to CableFAXIES Awards 2009

 

The Daily

Subscribe

Honors and Awards

Telemundo ’s sports commentator Andres Cantor has been honored with the National Soccer Hall of Fame 2020 Colin Jose Media Award. He

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up