Tara Maitra

SVP/GM, Content and Media Sales
TiVo
 
Maitra oversees TiVo’s broadband content strategy as well as its interactive advertising and audience research sales efforts. Effectively, she manages both sides of the DVR coin. On the content side, she works closely with networks, studios, Web-based providers and other programmers to build out TiVo’s stable of linear, VOD and broadband offerings. On the media sales side, Maitra and her team provide brand marketers with viewing data and commercial ratings to help optimize media buying. She also oversees TiVo’s interactive advertising strategy—a key component in viewer engagement in the fast-forward world TiVo pioneered.

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FCC to Vote on C-Band Auction Rules

CTIA was thrilled Tuesday with FCC Chair Brendan Carr’s announcement that the agency will vote July 22 on an order to auction 160 MHz of spectrum in the Upper C-Band (3.98-4.14 GHz) next year that’s expected to raise billions of dollars.

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