Michael Bonner
EVP, Product Development & Strategy, Digital Distribution
Bonner manages NBCU’s vast North American television and film realm, with a focus on content strategy and development on sundry digi-platforms including on-demand, electronic sell-through and ITV. He oversees NBCU’s Hulu partnership. And if that evil(er) plot to destroy the world isn’t enough to keep him busy, he also helped launch the company’s Ultraviolet initiative to standardize content sharing across platforms. In his previous post as SVP of new media for NBCU Cable, Bonner spearheaded the company’s dramatic iTunes entry and led the development of its interactive applications for the Olympics and U.S. Open.
What’s your favorite digital toy and why? My Fit Bit – because it’s the one digital toy I have that’s completely unrelated to my job.
If you were wearing Google’s new Project Glass eyewear right now, what would be on your screen? Sports & Stocks (preferably at the same time).
What’s cable’s biggest digital opportunity in the next year? TV Everywhere/Authentication
What’s on your wish list for the iPhone 5? Make it less appealing so my kids don’t keep taking mine.
Would you rather own a flying car or a jetpack—and why? I’ll take a flying Minivan please.

The Daily


Turner Strikes MLB Deal Extension

Turner Sports re-upped its rights deal with Major League Baseball , signing a seven-year deal valued at nearly $3.75bln. Turner will pay approximately $535mln/year through 2028 to carry America’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up