Meredith Stark
VP/Executive Producer, CNBC.com
CNBC
 
A veteran of Web site creation and management, Stark manages one of the Internet’s most active business news sites. Under her watch, CNBC.com is adding new features almost as quickly as it adds unique visitors. Recent additions include expanded mobile apps and the CNBC PRO subscription service. The site also added a video player with a new suite of tools including searchable, real-time transcripts that can be synched to the video a viewer is watching, the ability to share clips via email or social media, and the means to browse the video library using a company’s stock symbol.
 
What’s your favorite digital toy and why? iPad…best out of home TV experience.
 
The biggest challenge with TV Everywhere/authentication is: Users understanding it.
 
When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow? Hopefully, having our parents pay for our digital devices.
 
If you were wearing Google’s new Project Glass eyewear right now, what would be on your screen? I’m waiting for Google contacts.
 
Without social media, the world would be just a little bit quieter.
 
What’s cable’s biggest digital opportunity in the next year? TV Everywhere.
 
What digital strategy mistake must cable avoid at all costs? Not putting customers first.
 
What’s on your wish list for the iPhone 5? Removable battery.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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