Mark Garner

SVP, Distribution, Marketing and Business Development
AETN

With distribution across a wide gamut of platforms for core networks including A&E, History and Lifetime, Garner and his team are working to grow audience for the company’s next-generation brands such as Lifetime Movie Network, H2, Crime & Investigation and Bio.
 
What’s your favorite digital toy and why? My iPad. There is nothing cooler than being able to have your favorite TV shows, movies, photos and music with you at all times!
 
The biggest challenge with TV Everywhere/authentication is: Ensuring that consumers know what’s available, why it’s valuable, and how it will add to their overall entertainment experience.
 
Without social media, the world would be just a little bit… Bigger, mysterious and private.
 
What’s cable’s biggest digital opportunity in the next year? Expanding availability of content through frictionless access points.

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Friday–October 2

Paramount-Warner Bros. Is Now Skydance

Paramount Skydance CEO David Ellison made his X debut Friday morning to announce the name of the combined PSKY-Warner Bros. Discovery. When the deal closes, the merged company will be known simply as Skydance, with Paramount and Warner Bros. continuing to operate as separate brands under it.

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