Mac McKean
SVP, Digital Media
AMC
 
Since McKean joined the company, AMC Digital has launched a gamut of original video productions, apps and interactive features including the second-screen viewing experience. Traffic on AMCtv.com—whose redesign he spearheaded—has grown by double- and triple-digit percentages each year, and AMC Digital Studios has been anointed with first series “The Trivial Pursuits of Arthur Banks.” He led the network’s foray into syndicated digital content, notably “Mad Med” and “Walking Dead” offerings on iTunes, and various Android and iPhone apps based around AMC shows. What’s next? McKean is turning his attention to online games, and if the current 360,000 likes the “Walking Dead” Facebook game garnered before it launched is any indication, he’s got another winner.
 
What’s your favorite digital toy and why?If I was only allowed one device, it would have to be a smart-phone with a camera. But I still enjoy using my computer most of all.
 
Without social media, the world would be just a little bit… More like it was 20 years ago…
 
If you could only pin 3 photos on Pinterest, what would they be? My wife, my new daughter and a rotating selection of photos I’ve taken with my phone.
 
Would you rather own a flying car or a jetpack and why? When I was single, I would have been tempted by the jetpack. Now that I’ve got a family, it would have to be the flying car.

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Honoring Juneteenth

BET is celebrating Juneteenth with a programming slate as part of its “Content for Change” initiative. Saturday at noon, the network will deliver social justice-themed episodes of series, inspirational films and short-form content across its platforms. BET will also launch a Manifesto campaign and deliver messages of inspiration from Black talent, thought leaders, and changemakers […]

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